SARA SHAPIRO
7 Judge Street, Apartment 1L, Brooklyn, NY 11211; 718-302-6282
(H), 718-564-5551 (C); Email: parma30@hotmail.com
url: www.parmaproductions.com
PROFILE
A goal oriented, "voice of reason" project manager/web producer with over
six years of Internet industry experience. Possess strong organizational,
management, and creative skills. Successfully built Integrated Marketing
campaigns and web-based projects for fortune 500 clients as well as smaller
businesses.
PROFESSIONAL EXPERIENCE
1998 to Present Internet Consultant, Independently contracted to Scope,
schedule, and budget online development projects for clients such as:
- www.laurashapirokramer.com
- www.scholastic.com
- www.espeed.com
- National Geographic for Kids
- www.tagshardware.com
- www.bostonwebgrrls.com
- www.kiplingertaxcut.com
1996 to 2000 Online and Offline Content Writer, Content
Developer, Independently Contracted
- Authored articles on PDA applications for www.outofoffice.com/officetogo
- Wrote and published "Successful Marketing via Technology
Adaptation", Software Developer and Publisher, January 1998
- Wrote and published "IS Women and the Web" Computerworld
Online, November 1997 http://www.computerworld.com/home/online9697.nsf/all/971103women
- Authored reviews for the AOL directory of newsgroups,
listservs, and usergroups
EMPLOYMENT HISTORY
2002 - Present Freelance Contract Worker/Administrative
Assistant, New York, NY
- Provided reliable and efficient temporary administrative
and web development services for corporate clients' such as Scholastic
Inc., Meredith Interactive, Credit Suisse First Boston, and Deloitte
Consulting. Work consisted of administrative, project management, web
development and offline and online marketing tasks.
- Established successful working relationships between
company and vendors while keeping internal and external communications
strong and flourishing.
- Provided product training for incoming new employees.
- Updated and maintained editorial content for global
website for a well-known children's content and book publisher. Maintained
and updated new monthly corporate content for all divisions of company's
website.
- Tracked usability, visitor traffic and effectiveness
of web applications found on web site.
- Maintained complicated schedules and delivery dates,
coordinated travel arrangements and planned large-scale corporate meetings
teleconferences, and video conferences. Tracked and recorded business
expenses while maintaining strick budget guidlines.
2000 - 2001 Project Manager, Show and Tell, Inc., Boston, MA
- Strengthened and streamlined online development campaigns
for Fleetbank, Standard and Poor's - Latin American Services, State
Street Bank, etc.
- Established and maintained daily contact with clients
to ensure project completion within scope and budget
- Managed, developed, and edited content; integrated content
to meet design and technical specifications
- Supervised and coordinated internal development team
to build online projects which include prototypes, multi-lingual marketing
sites and intranets
- Managed the marketing and on-line efforts of a small
interactive agency that provided services to global 1000 companies
1999 to 2000 Associate Producer, answerthink Corp., Boston,
MA
- Maintained and supported online development projects
for clients such as Glaxo-Wellcome, Comp USA, Lipton Food Products,
and Gillette
- Supervised and supported internal and external technical
and creative teams in the development of web applications, new websites,
intranets and banner ad campaigns
- Ensured the integrity of projects costing over 1 million
dollars, within 90-day development cycles, according to the client's
specifications
- Monitored overall delivery of established web solutions
and coordinated QA efforts of final product
1998 to 1999 Director of Internet Communications, Response
Direct, Inc., Boston, MA
- Developed compelling effective online marketing campaigns
for web-based companies
- Launched all encompassing online strategies for traffic
building campaigns using link exchange, search engine positioning, and
PR efforts.
- Maintained and strengthened communications between clients,
global media, and industry analysts
1997 to 1998 Senior Account Executive, Diamond Communications
Group, Boston, MA
1996 to 1997 Account Executive, The Neva Group aka The Weber
Group, Boston, MA
- Maintained public relations campaigns for high-tech fortune
500 clients.
- Initiated and strengthened communication efforts between
clients, global press and industry analysts
- Wrote press releases, marketing materials, byline articles
and all public relations information on behalf of clients such as IDG,
alta vista, Ziff Davis, I-logix, Venturcom
- Developed and maintained marketing efforts created from
customer and industry feedback
- Coordinated, analyst briefings, trade show participation,
press tours, event sponsorship, and community development
1994 to 1996 Manager, Public Relations and Marketing, VirtuFlex
Software Inc. aka Channelwave Corp. Boston, MA
- Established an Internet start-up company
- Created, implemented and maintained strategic marketing
and public relations campaigns.
- Assisted Marketing VP in development of sales pipeline,
supervision of product development and product launches
- Streamlined communication and acted as liaison between
press, industry analysts and customers
OTHER EMPLOYMENT 1998 Instructor, Marlboro College Graduate
Center, Brattleboro, VT
- Developed new syllabus for an Internet management marketing
course
- Engaged two classes of adult students in "real life"
case studies on effective marketing using the Internet
1996 to 2000 Chapter Leader/Pointgrrl, Webgrrls International,
Boston MA
- Developed and supported large grass-roots initiative
for women in New Media
- Coordinated membership, career development, public relations,
and community development efforts
SKILLS
Microsoft Office, Microsoft Project, Visio, HTML, Dreamweaver, Home Site,
Cold Fusion, Filemaker Pro, Pagemaker, Oracle DBA
EDUCATION
1992 M.A. Cinema Studies and Dramatic Writing, New York University, New
York, NY
1988 B.F.A. Photography, New York University, New York, NY
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