SARA SHAPIRO
7 Judge Street, Apartment 1L, Brooklyn, NY 11211; 718-302-6282 (H), 718-564-5551 (C); Email: parma30@hotmail.com
url: www.parmaproductions.com

PROFILE
A goal oriented, "voice of reason" project manager/web producer with over six years of Internet industry experience. Possess strong organizational, management, and creative skills. Successfully built Integrated Marketing campaigns and web-based projects for fortune 500 clients as well as smaller businesses.

PROFESSIONAL EXPERIENCE
1998 to Present Internet Consultant, Independently contracted to Scope, schedule, and budget online development projects for clients such as:

  • www.laurashapirokramer.com
  • www.scholastic.com
  • www.espeed.com
  • National Geographic for Kids
  • www.tagshardware.com
  • www.bostonwebgrrls.com
  • www.kiplingertaxcut.com

1996 to 2000 Online and Offline Content Writer, Content Developer, Independently Contracted

  • Authored articles on PDA applications for www.outofoffice.com/officetogo
  • Wrote and published "Successful Marketing via Technology Adaptation", Software Developer and Publisher, January 1998
  • Wrote and published "IS Women and the Web" Computerworld Online, November 1997 http://www.computerworld.com/home/online9697.nsf/all/971103women
  • Authored reviews for the AOL directory of newsgroups, listservs, and usergroups

EMPLOYMENT HISTORY

2002 - Present   Freelance Contract Worker/Administrative Assistant, New York, NY

  • Provided reliable and efficient temporary administrative and web development services for corporate clients' such as Scholastic Inc., Meredith Interactive, Credit Suisse First Boston, and Deloitte Consulting. Work consisted of administrative, project management, web development and offline and online marketing tasks.
  • Established successful working relationships between company and vendors while keeping internal and external communications strong and flourishing.
  • Provided product training for incoming new employees.
  • Updated and maintained editorial content for global website for a well-known children's content and book publisher. Maintained and updated new monthly corporate content for all divisions of company's website.
  • Tracked usability, visitor traffic and effectiveness of web applications found on web site.
  • Maintained complicated schedules and delivery dates, coordinated travel arrangements and planned large-scale corporate meetings teleconferences, and video conferences. Tracked and recorded business expenses while maintaining strick budget guidlines.


2000 - 2001 Project Manager, Show and Tell, Inc., Boston, MA

  • Strengthened and streamlined online development campaigns for Fleetbank, Standard and Poor's - Latin American Services, State Street Bank, etc.
  • Established and maintained daily contact with clients to ensure project completion within scope and budget
  • Managed, developed, and edited content; integrated content to meet design and technical specifications
  • Supervised and coordinated internal development team to build online projects which include prototypes, multi-lingual marketing sites and intranets
  • Managed the marketing and on-line efforts of a small interactive agency that provided services to global 1000 companies

1999 to 2000 Associate Producer, answerthink Corp., Boston, MA

  • Maintained and supported online development projects for clients such as Glaxo-Wellcome, Comp USA, Lipton Food Products, and Gillette
  • Supervised and supported internal and external technical and creative teams in the development of web applications, new websites, intranets and banner ad campaigns
  • Ensured the integrity of projects costing over 1 million dollars, within 90-day development cycles, according to the client's specifications
  • Monitored overall delivery of established web solutions and coordinated QA efforts of final product

1998 to 1999 Director of Internet Communications, Response Direct, Inc., Boston, MA

  • Developed compelling effective online marketing campaigns for web-based companies
  • Launched all encompassing online strategies for traffic building campaigns using link exchange, search engine positioning, and PR efforts.
  • Maintained and strengthened communications between clients, global media, and industry analysts

1997 to 1998 Senior Account Executive, Diamond Communications Group, Boston, MA

1996 to 1997 Account Executive, The Neva Group aka The Weber Group, Boston, MA

  • Maintained public relations campaigns for high-tech fortune 500 clients.
  • Initiated and strengthened communication efforts between clients, global press and industry analysts
  • Wrote press releases, marketing materials, byline articles and all public relations information on behalf of clients such as IDG, alta vista, Ziff Davis, I-logix, Venturcom
  • Developed and maintained marketing efforts created from customer and industry feedback
  • Coordinated, analyst briefings, trade show participation, press tours, event sponsorship, and community development

1994 to 1996 Manager, Public Relations and Marketing, VirtuFlex Software Inc. aka Channelwave Corp. Boston, MA

  • Established an Internet start-up company
  • Created, implemented and maintained strategic marketing and public relations campaigns.
  • Assisted Marketing VP in development of sales pipeline, supervision of product development and product launches
  • Streamlined communication and acted as liaison between press, industry analysts and customers

OTHER EMPLOYMENT 1998 Instructor, Marlboro College Graduate Center, Brattleboro, VT

  • Developed new syllabus for an Internet management marketing course
  • Engaged two classes of adult students in "real life" case studies on effective marketing using the Internet

1996 to 2000 Chapter Leader/Pointgrrl, Webgrrls International, Boston MA

  • Developed and supported large grass-roots initiative for women in New Media
  • Coordinated membership, career development, public relations, and community development efforts

SKILLS
Microsoft Office, Microsoft Project, Visio, HTML, Dreamweaver, Home Site, Cold Fusion, Filemaker Pro, Pagemaker, Oracle DBA

EDUCATION
1992 M.A. Cinema Studies and Dramatic Writing, New York University, New York, NY
1988 B.F.A. Photography, New York University, New York, NY